The basic process is simple: download one or more accounts, make changes offline, then upload the changes to Google Ads.Google Ads Editor is a free, downloadable application for managing your Google Ads campaigns.Click here to find out what you need to do to get ahead of these changes After 9 years, it’s finally outlived its usefulness in my personal opinion.Changes to the Google Ads Editor sign-in process coming soon. In 2014, I predict that we will see Google retire the Google AdWords Editor. One thing is clear: when Google stops innovating and deprioritizes a product, it’s usually on its way out the door. It’s not even a priority for Google, as far as adding new features. It doesn’t have the benefits inherent to working and storage in the cloud, like all the other Google Apps. Today, the offline version can cause synchronization issues, ie.: two people working on the account simultaneously and one overwriting the other, and can even crash resulting in lost work. Rich editing functions like copy/paste, undo and bulk edits weren’t even available in the online version. The desktop Adwords Editor was necessary early in the new millennium, when wi-fi coverage sucked and even with a good connection, you’d find the web interface clunky and almost painfully slow. Personally, I no longer have any use for the Google AdWords Editor, though I’m interested in learning whether any of you still prefer it for one reason or another. This is particularly a big issue given that Google releases so many features at an increasingly fast pace. For example, we waited several months for certain enhanced campaigns support features to come to Google Adwords Editor. We’ve seen a massive loss of feature parity over the past few years there is generally lag between feature releases on the web version and the same coming to the desktop version.
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